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If you do not not choose a web designer
carefully, much money and time can be wasted. At IMT we have
heard our share of horror stories of expensive, bloated
websites that failed because of unintelligent design. . .
Because the Internet is a valuable business tool, our
designers think like business owners. They understand that
for most businesses, a website must do five primary things:
Find and target your market on the Web
Represent your company in a professional manner
Get your message across clearly
Make relevant information easy to use and find
Give potential customers a clear, easy way to contact you or
buy your product
In choosing a web designer, ask yourself
the following questions: Do they understand how design can
affect website popularity in search engines? Does their
portfolio show websites that I find easy to navigate? Is it
easy to read information on their websites? Does the design
show a clear understanding of the audience? Do I find myself
getting impatient with slow loading graphics and useless
animations? In order for your website to
be useful, it needs to be easy to find. That usually means
making sure that the web design meets the requirements of
major search engines. A good web designer has a solid
understanding of search engine requirements and a proven
ability in designing websites that work well in them. The
designer should be able to suggest ways to fine tune your
content so that search engines will index it properly under
relevant keywords or phrases. Good web
design for most businesses means good information design.
Information regarding your message or product must be easy
to find and read. Good web design never overpowers or
distracts from the information people are looking for.
Rather, it supports your message and serves to improve its
clarity and impact. Also, good web design is focused on
simplicity. Clear, easy to navigate pages can be a
competitive advantage that makes you stand out in the
Internet. Navigation should be consistent from page to page
and easy to figure out. Information should not be muddled by
odd colors or graphics. Good web design
is, in most cases, simple web design. Slow loading graphics
and annoying animations can kill a website. The Web is not a
toy for most potential customers. They are on your site for
information to assist in making buying decisions. If you
make them wait for the information with slow loading pages,
they will go to another site. A good web designer knows when
enough is enough. They do not add useless 'bells and
whistles" simply because they can. At
IMT our designers will design a site that properly portrays
your company and at the same time gives you a fantastic
look. Bells and whistles are fine when used properly. We
feel your customer is your best asset and we'll let them
know you mean business.
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